APPLEBEE'S
Drink of the Month

Applebee's Drink of the Month and Meal Deals are huge drivers of customers into locations. Each new special launched with a big idea campaign over a range of media.

First - Dollar Drinks. Two back-to-back Facebook live stream events from Halloween to the Winter Holidays was a big winner for these Dollar Drinks of the Month. Winner of a Silver Shorty Award for the best use of Facebook Live.

Next up - Low Sizzletonin'. Keeping the positive sentiment going - the launch of Applebee's Sizzlin' Fajitas. A parody of big pharma ads, Applebee's brings the best solution for any alignment to the neighborhood.