APPLEBEE'S
Deal of the Month

I led development and production on two high-performing, social-first campaigns for key Applebee’s products.

The Drink of the Month is a huge driver of customers for the brand. I created and produced two Facebook Live events that ran during Halloween and through the holiday seasons, driving engagement and in-store traffic for Applebee’s Dollar Drink specials. The content platform included unique TVC and social content to drive traffic. Awarded Silver at the Shorty Awards for Best Use of Facebook Live.

Next we created a digital first video for the launch of Applebee's Sizzlin' Fajitas. A satirical “pharma-style” spot, blending humor and product storytelling to keep momentum high and sentiment positive across social.