APPLEBEE'S
Deal of the Month

Led development and production on two high-performing, social-first campaigns for Key Applebee’s product.

The Drink of the Month is a huge driver of customers for the brand. I created and produced two Facebook Live events that ran during Halloween through the holiday seasons, driving engagement and in-store traffic for Applebee’s Dollar Drink specials. Awarded Silver at the Shorty Awards for Best Use of Facebook Live.

Next we created a digital first video for the launch of Applebee's Sizzlin' Fajitas. A satirical “pharma-style” spot, blending humor and product storytelling to keep momentum high and sentiment positive across social.